Consequently, if the company was going to achieve any sort of success, the emblem had no right to fail.

It was a time when similar products started to appear, in addition to multiple already existing options on the market. Pinterest logo historyĪlong with the network itself, the first Pinterest logo was born in 2010. ‘Pin’ stands for making an accent on one of the features supported by the application, ‘interest’ describes its versatility and capability to satisfy multiple purposes. The marked word consists of two combined together. Plus, it had to be remarkable, easily recognizable, and be pleasant on-ear.

Pinterest generated $2.8 billion revenue in 2021, a 11.Since the media’s main idea was to provide people with the opportunity to share images, the Pinterest logo should have expressed it somehow.

We have collected data and statistics on Pinterest. Ex-Google commerce executive Bill Ready was announced as the new CEO, who had previous stints at PayPal and as head of Venmo. In 2022, Silbermann stepped down as CEO after 12 years at the post, moving to the newly created executive chairman role. Like most social media companies, it saw a rise in monthly active users and spending during the coronavirus pandemic.

In March 2019, Pinterest filed for IPO at a valuation of $10.6 to $11.3 billion. The company has been looking to add more artificial intelligence into its platform, to make searching for pins and connecting them to trends and topics more fluid. Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience. What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year. Pinterest dropped the policy in August 2012, just before launching an Android app.

This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time.